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E-JOURNAL

Understanding the Neuromechanisms of Consumer Behavior in Advertising Industry



  ID Publisher : 0000033514
  Nama Jurnal : EJES (European Journal of Economics and Business Studies)
  Pengarang : Norsiah Fauzan
  Subjek : Consumer Neuroscience, Emotions, Advertising
  Edisi : 3 / 1 / September - Desember 2015





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