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E-JOURNAL

UNDERSTANDING AIRLINE BRAND EQUITY DRIVERS : LESSONS FROM A MULTIPLE CASE STUDY



  ID Publisher : 0000033377
  Nama Jurnal : Journal of Air Transport Studies (JATS)
  Pengarang : Kallol Das, Karman Khanna, Surankita Ganguly
  Subjek : Branding, Airlines, Services, Brand Equity, India, Case Study Research
  Edisi : 8 / 2 / Summer 2017


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