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How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy



  ID Publisher : 0000033185
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Lisia Astari Pertiwi, Tengku Ezni Balqiah
  Subjek : Corporate Social Responsibility; cause-related marketing; philantrophy; motive; trust; satisfaction; customer loyalty
  Edisi : 8 / 2 / Desember 2016


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