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The effects of companies social irresponsibility on consumers negative emotions toward the brand and their behavior



  ID Publisher : 0000033183
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Seyyed Mohammad Tabatabai Nasab, Masoome Abikari
  Subjek : negative emotions; brand; consumer behavior; corporate social irresponsibility
  Edisi : 8 / 2 / Desember 2016


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