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E-JOURNAL

Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion



  ID Publisher : 0000033182
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Theresa Victory Gloria, Adrian Achyar
  Subjek : mobile instant messaging; promotion; loyalty and satisfaction; flow experience; network externalities
  Edisi : 8 / 2 / Desember 2016


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