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A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance



  ID Publisher : 0000033177
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Maklon Felipus Killa
  Subjek : entrepreneurial risk-taking orientation, product innovation portfolio, customer value creation, marketing performance
  Edisi : 9 / 2 / Desember 2017


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