PLANTED WITH WORD-OF-MOUTH, FLOURISHED WITH SOCIAL MEDIA COMMUNICATIONS: HOW A SMALL BUSINESS BRAND IN INDONESIA GROWS GLOBALLY IN THE ?LAND? OF BRANDERPRENEURSHIP
ID Publisher
: 0000030413
Nama Jurnal
: International Journal of Applied Business and Economic Research
Pengarang
: Bambang Sukma Wijaya and Ahmad Hidayat Sutawidjaya
Subjek
: Social Media Communications, Word of Mouth, Small Business Brand, Branderpreneurship, Indonesia