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In-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention



  ID Publisher : 0000028897
  Nama Jurnal : Jurnal Manajemen Teknologi
  Pengarang : Santirianingrum Soebandhi, Yuan Andriansyah
  Subjek : Brand congruity, brand integration, brand prominence, attitude towards in-game advertising, purchase intention
  Edisi : 16 / 3 / 2017


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