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The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City
ID Publisher
: 0000027926
Nama Jurnal
: Asean Marketing Journal
Pengarang
: Nosica Rizkalla, Leis Suzanawaty
Subjek
: Store image, service quality, private label brand, purchase intention
Edisi
: 4 / 2 / Desember 2012
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Isi_Artikel_877332581889.pdf
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