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Customer Perceived Brand Equity in Measuring Consumption Preference towards Local and Imported Products: A serial Studies on Urban and Suburban Level of Indonesia Society in Greater Jakarta



  ID Publisher : 0000027923
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Sri Rahayu
  Subjek : Customer Perceived Brand Equity (CPBE), consumption preference, culture, product coun-try image, product quality
  Edisi : 4 / 2 / Desember 2012


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