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Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India)



  ID Publisher : 0000027907
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Nesya Vanessa, Arnold Japutra
  Subjek : Contextual Marketing, Purchase Behavior, Customer Buying Pattern, E-commerce, Grocery E-Commerce, Big Data
  Edisi : 9 / 1 / Juni 2017


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