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Purchasing Massive Prestige Brands: The Exploration of Consumers? Value Perceptions



  ID Publisher : 0000027903
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Iin Mayasari, Iyus Wiadi
  Subjek : massive prestige brand, conspicuousness consumption, need for uniqueness, extendedself, hedonism, exploration, value consciousness, vanity
  Edisi : 9 / 1 / Juni 2017


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