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E-JOURNAL

Comparing Risks and Benefits for Value Enhancement of Online Purchase



  ID Publisher : 0000027879
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Priyanka Sinha, Saumya Singh
  Subjek : consumer perception; online purchase; perceived benefit; perceived risk; TPB
  Edisi : 19 / 3 / September - Desember 2017


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