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Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study



  ID Publisher : 0000027878
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Tanti Handriana, Wahyu Rahman Wisandiko
  Subjek : attitude towards advertisement; attitude towards brand; experimental design; multiple celebrity endorsers; product involvement
  Edisi : 19 / 3 / September - Desember 2017


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