Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia)
ID Publisher
: 0000025794
Nama Jurnal
: Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
Pengarang
: Aldio Dwitama, Rita Rita
Subjek
: marketing strategy, marketing communication, brand awareness and interests of watching