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Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar



  ID Publisher : 0000025740
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Brian Garda Muchardie, Nabila Hanindya Yudiana, Annetta Gunawan
  Subjek : social media marketing, customer engagement, brand loyalty
  Edisi : 7 / 1 / Mei 2016


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