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The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan



  ID Publisher : 0000025680
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Velly Anatasia, Sunitarya Sunitarya, Vinda Adriana
  Subjek : advertising strategies, consumer trust, celebrity endorsement, branding, product attribute, third party certification
  Edisi : 7 / 2 / Agustus 2016


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