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The effectiviness of promotional benefit towards buying intention moderated by the brains tendency of consumers



  ID Publisher : 0000024945
  Nama Jurnal : Journal of Economics, Business, and Accountancy - Ventura
  Pengarang : Evan Stiawan, Tantri Yanuar Rahmat Syah
  Subjek : Discount Price, Premium, Purchase Intention, Right Brain Tendency, and Left Brain Tendency
  Edisi : 20 / 1 / April - Juli 2017


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