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Starategy to increase customers purchase intention on garuda indonesias international flights based on brand equity factors



  ID Publisher : 0000024529
  Nama Jurnal : Jurnal Manajemen Teknologi
  Pengarang : Erlinda Muslim, Ritsah Quranis
  Subjek : Brand equity, customer based brand equity, importance-performance analysis, purchase intention, structural equation modeling
  Edisi : 16 / 2 / 2017


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