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Lets playing game: the effects of brand-game-self congruities on players attitude towards brands in advergames



  ID Publisher : 0000024160
  Nama Jurnal : Jurnal Ilmiah Manajemen MIX
  Pengarang : Yuaniko Paramitra, Daniel Tumpal H. Aruan
  Subjek : Advergame, game-self congruity, brand-game congruity, brand-self congruity
  Edisi : 7 / 1 / Februari 2017


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