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Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC)



  ID Publisher : 0000023794
  Nama Jurnal : Journal of Marketing and Consumer Research
  Pengarang : Yuli Harwani, Shindy Ramadiyani Pradita
  Subjek : Brand Image, Perceived Price, Purchase Decision, Structural Equation Model (SEM), Partial Least Square (PLS)
  Edisi : 36 / 0 / 2017


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