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E-JOURNAL

The effect of electronic word of mouth, message source credibility, information quality on brand image purchase intention



  ID Publisher : 0000023311
  Nama Jurnal : Ekuitas (Jurnal Ekonomi dan Keuangan) -- ISSN Sebelumnya 1411-0393
  Pengarang : Atika, Andriani Kusumawati, Mohammad Iqbal
  Subjek : electronic word of mouth, message source credibility, information, brand image, purchase intention
  Edisi : 20 / 1 / Maret 2016


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