An analysis of market expansion strategy in game development services
ID Publisher
: 0000022919
Nama Jurnal
: Conference Proceedings The 3rd International Conference on Technology and Operations Management (ICTOM) : Sustaining Competitiveness through Green Technology Management East Hall Auditorium - ITB Bandung - Indonesia, July 4 - 6, 2012
Pengarang
: Andrew Pratomo Budianto, Togar M. Simatupang
Subjek
: game industry, market expansion, advergame, serious game, feasibility study