Investigating the effects of consumer innovativeness, service quality and service switching costs on service loyalty in the mobile phone service context
ID Publisher
: 0000022419
Nama Jurnal
: Gadjah Mada International Journal of Business
Pengarang
: Farzana Quoquab, Nor Liza Abdullah, Jihad Mohammad
Subjek
: consumer innovativeness, mobile phone service users, service quality, service satisfaction, service switching cost, service loyalty
GANTI PASSWORD
