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The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: an insight into sme brands



  ID Publisher : 0000022418
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Chuan Huat Ong, Salniza Md. Salleh, Rushami Zien Yusoff
  Subjek : attitudinal loyalty, behavioral loyalty, brand intentions, brand reliability, sme brands
  Edisi : 18 / 1 / Januari - April 2016


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