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Costumer segmentation for customer relationship management on retail company: case study pt gramedia asri media



  ID Publisher : 0000022361
  Nama Jurnal : Jurnal Sistem Informasi
  Pengarang : Christina Deni Rumiarti, Indra Budi
  Subjek : clustering, customer segmentation, hierarchical, K-means, RFM
  Edisi : 13 / 1 / April 2017


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