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Enhancing brand experience along with emotional attachment towards trust and brand loyalty



  ID Publisher : 0000022329
  Nama Jurnal : Jurnal Manajemen dan Kewirausahaan
  Pengarang : Elia Ardyan, Heny Kurnianingsih, Ginanjar Rahmawan, Utomo Wibisono, Winata Winata
  Subjek : brand experience, emotional attachment, brand trust, brand loyalty.
  Edisi : 18 / 1 / Maret 2016


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