Marketing strategy to increase brand awareness of soka socks (case study: PT. Soka Cipta Niaga)
ID Publisher
: 0000021594
Nama Jurnal
: Proceedings The Third ASEAN International Business Conference 2016 : 14th - 16th September 2016 Royal Hotel Saigon, Ho Chi Minh City, Vietnam (ASEAN Economic Community - Game Changer)
Pengarang
: Mughni Arifin, Atika Hidayati
Subjek
: Brand awareness, business strategy, company strategy, market analysis, Porters 5 forces analysis, resources analysis, value change analysis, VRIO analysis