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Factors Affecting Brand Choice of the Consumers on Sports Drink



  ID Publisher : 0000019657
  Nama Jurnal : Indonesian Journal of Business and Entrepreneurship
  Pengarang : Galih Andihka, Lilik Noor Yuliati, and Kirbrandoko
  Subjek : perceived value, brand image, brand positioning, brand choice, PLS, sport drink
  Edisi : 2 / 3 / September 2016


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