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E-JOURNAL

VALUE BY DESIGN: THE ROLE OF UTILITARIAN AND HEDONIC BENEFIT VALUE FOR CUSTOMER COFFEE SHOP



  ID Publisher : 0000019303
  Nama Jurnal : The 1st International Conference on Business Economics and Social Sciences (ICBESS 2014)
  Pengarang : Purwanto, Lulus Margiati, Kuswandi
  Subjek : Perceived Innovativeness, Loyalitas, Utilitarian Value, Hedonic Value, dan Kepuasan Pelanggan
  Edisi : 0 / 0 / 2014


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