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E-JOURNAL

METHOD EVALUATION IN MEASURING BRAND IMAGE AND BRAND QUALITY USING RATING, RANKING AND PICK-ANY APPROACH



  ID Publisher : 0000019291
  Nama Jurnal : The 1st International Conference on Business Economics and Social Sciences (ICBESS 2014)
  Pengarang : MARHADI, TAUFIQURRAHMAN
  Subjek : Brand Image, Brand Quality, Attitude Measurement, Rating Technique, Ranking Technique, Pick-any Technique
  Edisi : 0 / 0 / 2014


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