Segmenting and Targeting Customers Through Clusters Selection & Analysis
ID Publisher
: 0000019051
Nama Jurnal
: ICACSIS 2015 : Proceedings International Conference on Advanced Computer Science and Information System, October 10th and 11th 2015, Depok, Indonesia
Pengarang
: Ilung Pranata, Geoff Skinner
Subjek
: cluster slection, cluster evaluation, k-means, customer categorization, data mining