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E-JOURNAL

Customer Social Experience as Antecedents of Social Comemerce: Insights from Kaskus



  ID Publisher : 0000018843
  Nama Jurnal : ICACSIS 2016 : Proceedings International Conference on Advanced Computer Science and Information System, October 15 - 16th 2016, Malang, Indonesia
  Pengarang : Dahru Dzahaban, Muhammad R Shihab
  Subjek : Social Commerce; Customer Experience; Social Commerce Constructs; Customer Shoping Intention; Customer Sharing Intention; Structural Equation Modeling (SEM); Partial Least Square (PLS)
  Edisi : 0 / 0 / 2016


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