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Analysis on Effects of Brand Community on Brand Loyalty in the Social Media: A Case Study of An Online Transportation (UBER)



  ID Publisher : 0000018841
  Nama Jurnal : ICACSIS 2016 : Proceedings International Conference on Advanced Computer Science and Information System, October 15 - 16th 2016, Malang, Indonesia
  Pengarang : Jamilah, Putu Wuri Handayani
  Subjek : brand community; brand affect; brand trust; customer-centric; CB-SEM; AMOS
  Edisi : 0 / 0 / 2016


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