PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL
ID Publisher
: 0000016160
Nama Jurnal
: Jurnal Ilmiah Manajemen MIX
Pengarang
: Mukhamad Najib, Dharmawan Santoso
Subjek
: Mann Whitney, private label, purchase intention, SEM