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Individual Differences in Participations of a Brand Community: A Validation of the Goal-Directed Behavior Model



  ID Publisher : 0000015498
  Nama Jurnal : The South East Asian Journal of Management
  Pengarang : Badri Munir Sukoco
  Subjek : Brand community, members/non-members, model of goal-directed behavior (MGB)
  Edisi : 5 / 2 / Oktober 2011


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