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E-JOURNAL

THE ROLE OF CUSTOMER ATTITUDE IN MEDIATING KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT



  ID Publisher : 0000014353
  Nama Jurnal : Jurnal Dinamika Manajemen
  Pengarang : AA. Sagung Ayu Wulandari, I Ketut Rahyuda, Ni Nyoman Kerti Yasa
  Subjek : Green Marketing ; Green Product; Consumer Knowledge; Attitude On The Environment; Purchase Intention
  Edisi : 6 / 2 / September 2015


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