PENGARUH KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK TERHADAP PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA V-IXION
ID Publisher
: 0000013103
Nama Jurnal
: Jurnal Ilmiah Manajemen MIX
Pengarang
: Arif Fadhilah
Subjek
: Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty and purchase decision-making process