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E-JOURNAL

THE IMPACTS OF COUNTRY-OF-ORIGIN, PRODUCT INVOLVEMENT, AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION



  ID Publisher : 0000012632
  Nama Jurnal : Journal of Indonesian Economy and Business
  Pengarang : Sahid Susilo Nugroho, Rokhima Rostiani, Indriyo Gitosudarmo
  Subjek : country-of-origin, product evaluation, Korea, TV Product
  Edisi : 29 / 2 / Mei 2014


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