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E-JOURNAL

THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS? INTENTIONS TO BUY: THE CASE OF DAGADU



  ID Publisher : 0000012334
  Nama Jurnal : Journal of Indonesian Economy and Business
  Pengarang : Markus Surkamta Eric Santosa
  Subjek : product leadership, perceived quality, perceived value, intention to buy
  Edisi : 30 / 2 / Mei 2015


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