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The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand



  ID Publisher : 0000011444
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Janfry Sihite, Tabby Wihasari Harun, Arissetyanto Nugroho
  Subjek : Price Sensitivity, Promotion, Trust in Brand, Low Cost Airline, Loyalty
  Edisi : 7 / 3 / Desember 2014 - Maret 2015


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