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The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality



  ID Publisher : 0000011441
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Sulhaini Sulhaini, Lalu Edy Herman Mulyono
  Subjek : country image, consumer ethnocentrism, relative product quality perception
  Edisi : 7 / 3 / Desember 2014 - Maret 2015


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