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Enhancing Georgetown?s Heritage Boutique Hotel Marketing Strategies: The Case of 1881 Chong Tian Cultural Hotel, Malaysia



  ID Publisher : 0000011141
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Noor N Kader Ali, Naj R Roslan, Amalina Mahmood, Malini Venugopal
  Subjek : Heritage Boutique Hotels, Symptoms Versus Problems, Root-Cause Analysis Tool, Cultural Hospitality Services, Georgetown Penang.
  Edisi : 3 / 3 / April 2015


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