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E-JOURNAL

The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach



  ID Publisher : 0000011140
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Raditha Hapsari, Michael D Clemes, David Dean
  Subjek : customer relationship marketing, perceived value, customer engagement, customer loyalty, airline industry.
  Edisi : 3 / 3 / April 2015


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