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The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia



  ID Publisher : 0000011106
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Ambarwati Ambarwati, Djumilah Zain Hadiwidjojo, Achmad Sudiro, Fatchur Rohman
  Subjek : Multichannel, satisfaction, loyalty, customer retention, and emerald customer
  Edisi : 2 / 3 / April 2014


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