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E-JOURNAL

Brand Awareness, Ad Attitudes and Ad Features Toward Engagement on Youtube: an Empirical Study of Green Automobiles



  ID Publisher : 0000011104
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Ayu Febriyanti Puspitasari, Chien Wen Shen
  Subjek : Brand Awareness, Ad Attitudes, Ad Features, Engagement, Social Media, YouTube, Automobiles
  Edisi : 2 / 3 / April 2014


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