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Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship?



  ID Publisher : 0000011102
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Rahmawati Rahmawati, Ben Roy Do
  Subjek : Shopping motivation, purchase intention, loyalty program, corporate image
  Edisi : 2 / 3 / April 2014


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