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Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand



  ID Publisher : 0000010938
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Diana Sari, Brata Kusuma
  Subjek : Luxury Product, Demographic Factors, Country of Origin, Luxury Brand Perception, and Purchase Intention.
  Edisi : 6 / 1 / Juni 2014


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