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Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products



  ID Publisher : 0000010934
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Maeyta Selli, Heri Kurniawan
  Subjek : Malaysian product; consumer animosity; product quality comparison; consumer ethnocentrism;allocentrism
  Edisi : 6 / 1 / Juni 2014


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