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Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands



  ID Publisher : 0000010931
  Nama Jurnal : Asean Marketing Journal
  Pengarang : Giang Huynh, Jonathan A.J. Wilson
  Subjek : branding, counterfeit brands, fake brands, Vietnam, consumer behaviour, brand image, purchase intention, price, ASEAN
  Edisi : 6 / 2 / Desember 2014


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